BRP is a global leader in the design, development, manufacturing, distribution and marketing of powersports vehicles and propulsion systems. The Company’s diversified portfolio of brands and products includes Ski-Doo and Lynx snowmobiles, Sea-Doo PWCs, Can-Am ORVs (which include ATVs and SSVs), Can-Am Spyder roadsters, Evinrude outboard engines and Rotax propulsion systems for motorcycles, boats and recreational and small aircraft. Additionally, the Company supports its line of products with a dedicated PAC (Parts and Accessories) business.
BRP products are widely recognized for their superior design, technology, performance, quality and fit and finish. Built on the Company’s rich heritage as an innovator, Ski-Doo and Sea-Doo have become synonymous with snowmobiles and PWCs. Over the years, BRP has successfully leveraged its product and brand management expertise to develop other renowned brands such as Can-Am, Evinrude, Rotax and Lynx.
Driven by a passion for powersports vehicles and engines, the Company dedicates significant resources to research and development in order to constantly refresh its pipeline of innovative products and features and to set itself apart from competitors. Through its commitment to design, innovation and research and development, the Company has increased its market share in each of the snowmobile, PWC, ATV and SSV categories since season 2007, and has created a new product category with the introduction of the Spyder roadster.
Headquartered in Valcourt, Québec (Canada), BRP employs approximately 7,900 people globally, primarily in Canada, Mexico, Austria, the United States and Finland. Since 2003, the Company has expanded its direct dealer network in order to reinforce its presence in key markets outside of North America. Today, BRP products are sold in more than 100 countries. The Company sells its products directly through a network of approximately 4,200 dealers.